Global Brand Guidelines Deck + Templates
A world-renowned legacy brand, Elizabeth Arden, has been empowering women through beauty for over 100 years.
We kicked off this project at the beginning of 2021 with the Global Executive Creative Director, Angela Sumner, to develop the mother of all brand decks to ensure visual and editorial continuity across all platforms and media, and throughout the EA global market. We collaborated closely
with the internal global EA team to create a robust visual & design guidelines deck, as well as a set of useable templates across print & digital to coincide with the use of the deck. We wanted to create a functional design guidelines for the global teams for not only ensure cohesive brand vision, but provide the necessary tools to do so!
EA Global ECD: Angela Sumner
Art Director: Nathalie Mezard
Copy Writer: Jacqueline Tsui