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Facebook App Visual Systems Framework
Visual Systems Guidelines + Visual Systems Assets
In continuation of the Visual Systems Framework, in 2022 we created a series of scanner drag, visually melting creative assets to be used internally amongst the VS team.
At the end of 2019, we worked with the Facebook App team to conceptualize what the app's visual language framework would look like outside of the overall Facebook brand. We used the in-product application to visualizing and differentiate the look and feel of the in product application from the other brand tentpoles.
Client:
Year:
Facebook APP
2019 | 2022
Credits:
CD: Toby Kaufmann
AD: Kaitlyn Flanagan
AD: Lorenna Gomez
PM: Karina Dearwood
Production: Mary Clancey Pace at Henstooth Productions
1. Concept: Stickering.
Utilizing the colorful brand dots and cutout shapes in a Baldessari-esque way, to visually brand the supplied imagery.
2. Concept: Illustrative.
Creating an illustrative brush-like style to apply over top the supplied imagery, creating whimsical movement throughout static images.
3. Concept: Collage.
Adding a cut-out textural element within the supplied imagery, giving flat images dimensionality and depth.
4. Concept: Gradient.
Applying a soft colorful gradient over top or set behind a siloed image to give the supplied images an ambient cohesive look and feel.
2022 Visual Systems Asset Creation
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