Beauty Packaging Identity
Beauty line launch for aerie.com’s minimal-ish! Closely collaborated with the AEO merchandising team, Kady Amadio, & Creative Beauty Consultant, Alexis Page (beauty developer behind Glossier) to develop the branding identity and art direction for their newest self-care product line.
From concept to design to development, we worked over the course of a year to develop the visual branding design, product specs, and 3D product renders. Head on over to Ae.com to check out the minimal-ish’s latest product roll out.
American Eagle / Aerie
Phase 1 Minimal-ish Product Line.
Check Out 2021's Release of Aromatherapy Roll-Ons!
Beauty Developer: Alexis Page
Merchandising Producer: Kady Amadio
Project Manager: Jessica Palko