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Refinery29 x Gucci
Design Direction & Animation
Branded content custom product feature for Gucci x Refinery29, promoting Gucci’s Spring 2018’s Sunglasses collection. “From the glittering world of Gucci spring ’18 comes a supply of kitschy, retro-modern sunglasses that feel more fantastical alter ego than everyday sun protection. Get every last detail, ahead.”
From conception to creation, the impetus behind this feature was accentuating the surrealistic super powers behind each pair of frames. With every sunglass, we go down a wild & weird adventure into the esoteric world of Gucci.
Client:
Year:
Refinery29 / Gucci
2018
Credits:
Creative Director: Lydia Pang
Product Manager: Dan Maffei
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